In the last three years in Kenya, we have visited many beautiful lodges and campsites. Some of them have a good digital footprint, clear branding, a website that is easy to navigate, professional pictures of their accommodation and up to date information for visitors. As a result, they attract a lot of customers easily. They pop up in online search engines, they exude trustworthiness and professionalism.
However, the majority of the places we visit are invisible online. As a result, these places are missing out on a big part of their potential market and revenue. Having a beautiful location, customer friendliness, clean accommodation or you name it, is not good enough in this digital age. If people cannot find you online, you do not exist. Of course, word of mouth of happy clients is wonderful, but with only that, you will not reach your potential.
What if with a few simple improvements in your digital presence, brand presentation and imagery you can tap into this market?
With Vipepeo Visuals, we want to help accommodations to up their online visual game. Often, the solutions are very simple and easy to maintain. A couple of professional photos and videos already go a long way. Add in a few branding changes and some marketing tricks, et voila!
We like to take our time to get to know the places we visit and the people who own these places. What do you find most important about your lodge or campsite, what is the overall feeling you want your guests to have (a feeling of luxury, relaxation or adventure?) and what sets your lodge apart from others? That is what we want to focus on, whether it is with photographs or videos.
If you are interested in a digital brand touch up, more professional footage, or complete web design, please feel free to reach out!